$60m of Ronaldo shirts sold in 12 hours. It won't come close to paying off his transfer

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$60m of Ronaldo shirts sold in 12 hours. It won't come close to paying off his transfer
Sales of Cristiano Ronaldo's famous Manchester United No. 7 jersey have smashed the Premier League record in the 12 hours after they were released.

But even a tidal wave of fan demand for his now-iconic kit won't recoup the 15 million euro fee (£12.85m/$A24m) the club paid for the Portuguese great.

According to LovetheSales.com, in the 12 hours after Ronaldo's new kit was released, fans splashed out £32.5m ($A60m) on his jersey – a Premier League record for the 12 hours after a player's official shirt number was announced. LovetheSales.com tracks sales data from over 1,000 UK online retailers.

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With United kits emblazoned with the superstar's number costing anywhere from 80 pounds to 110 pounds, that means that anywhere between around 295,500 shirts and 406,250 shirts were sold in that period. The staggering number means he already has the top-selling jersey of any Premier League player, above Manchester City star signing Jack Grealish.

United and official kit manufacturer Adidas has struggled to keep up with…
Zac Rayson
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