LIVE: Eddie McGuire urges AFL to 'rip off the Band-Aids' and compete with Netflix in radical plan
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Collingwood president Eddie McGuire has called for the footy industry to rip off its multiple Band-Aids and start again, urging the AFL to not waste the coronavirus crisis and work hard to boost its relevance among society.

Speaking on a News Corp Australia 'Sport Virtual Round Table' alongside the likes NRL chairman Peter V'landys and Cricket Australia chief executive Kevin Roberts, McGuire said the AFL now had a golden opening to implement strong strategic pillars to ensure the game's long-term health.

"We've got an opportunity now … there's things that we've not done because it's just too hard to do. Now we can look at it – and I think that goes right back into the juniors – and get everything going right," McGuire told News Corp's 'Sport Virtual Round Table'.

"I think what we've been doing is putting a Band-Aid on a Band-Aid on a Band-Aid. Now you can rip them all off and say: 'Right, what is it that we want this game to look like in the next 10 years? How do we integrate women's football, for example, as opposed to just adding it on? How do we integrate it properly? Where do we take it to?'

"As Peter mentioned before about the facilities and the…
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