Qantas frequent flyer: Airline unveils 'green tier' membership for carbon-conscious travellers

www.traveller.com.au
6 min read
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Qantas said on Friday it would be the world's first airline to reward customers who minimise their carbon footprint in the air and on the ground.
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Qantas frequent flyers will be awarded loyalty points and "green tier" status if they offset emissions from their flights, cars and homes as part of the airline's efforts to improve its sustainability credentials.

Amid growing scrutiny of the global aviation industry's environmental impact,

"We do know that points influence behaviour," Qantas chief executive Alan Joyce said. "Now we think that the green tier will incentivise many of our frequent flyers to be more sustainable, and that's a great thing."

About 11 per cent of Qantas customers currently pay a small amount ($1 on a Sydney-Melbourne flight) to offset the emissions from their travel, which goes towards revegetation projects, renewable energy projects and other carbon abatement schemes.

Mr Joyce said on Friday that Qantas was expanding its offset scheme so that customers could pay the airline to counter emissions from their homes and vehicles. It will cost around $200 on average for a family of four with two cars to offset their annual emissions.

"From our research of our customers, we know they believe it's fundamentally the right thing to do," he said.

From next year, Qantas loyalty members can also achieve "green tier" status if they offset emissions from flights and home electricity use, install solar panels, or take other steps to reduce their…
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