Reebok cuts ties with CrossFit after CEO's controversial George Floyd tweets

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<p>Gyms across the US are dropping their affiliation with CrossFit over the company&#x27;s response to last week&#x27;s protests</p>
Gyms across the US are dropping their affiliation with CrossFit over the company's response to last week's protests.

Gym owners say they were dismayed by CrossFit's failure to quickly put out a statement expressing solidarity with protesters or support for black athletes, as dozens of corporations did in the days following George Floyd's death .

Then on Saturday, CrossFit CEO Greg Glassman posted several controversial tweets referencing Floyd's death and the coronavirus pandemic, sparking outrage online.

One of the tweets from CrossFit CEO Greg Glassman about George Floyd and the current Black Lives Matter protests happening around the US. (Twitter)

That led Reebok and other brand partners to distance themselves from CrossFit. Glassman apologised and walked back the tweets yesterday.

"I, CrossFit HQ, and the CrossFit community will not stand for racism," Glassman said on Twitter.

"I made a mistake by the words I chose yesterday. My heart is deeply saddened by the pain it has caused. It was a mistake, not racist but a mistake. Floyd is a hero in the black community and not just a victim. I should have been sensitive to that and wasn't. I apologise for that."

But many gym owners say the tweets were not the only issue - the silence before them was too.

"Watching both the Covid-19 pandemic and then the United States waking up and fighting for social justice in a really big way and watching CrossFit say nothing was really painful," said Alyssa Royse, owner of Rocket Community Fitness gym in Seattle, Washington.

CrossFit did not respond to requests for comment on this story.

Royse changed the name of her gym from Rocket CrossFit to Rocket Community Fitness.

CrossFit affiliate gyms pay an annual fee to the company to use the brand in their names and in descriptions of CrossFit-style workout classes, but otherwise the gyms function independently of the company.

"As a brand, Rocket couldn't be aligned with a bigger brand that wasn't on the right side of history…
9News Staff
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