Reebok set to end sponsorship with CrossFit in outrage over CEO's tweet
2 min read
fairly difficult
Sports footwear giant Reebok has decided to end its partnership with CrossFit Inc. later this year following an insensitive comment by the fitness organisation's chief executive concerning protests against racial injustice roiling the US.
Reebok said Sunday it would make the move once it fulfils its current contract obligation as the title sponsor for the 2020 CrossFit Games.

"Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ," Reebok said in a statement Sunday.

Get your sport fix on Kayo ahead of live games returning soon - classic match replays, documentaries and the latest news & announcements. New to Kayo? Get your 14-day free trial & start streaming instantly >

It's FLOYD-19. — Greg Glassman (@CrossFitCEO) June 6, 2020

CrossFit chief executive Greg Glassman tweeted, "It's FLOYD-19" on Saturday after…
Read full article