Reebok severs ties with CrossFit over CEO's George Floyd tweet

au.sports.yahoo.com
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Greg Glassman has been widely condemned over a 'disgusting' tweet about George Floyd.
Greg Glassman (R) talks to employees prior to a presentation in Washington DC in 2015. (Photo by Linda Davidson / The Washington Post via Getty Images)

A single tweet form the founder and CEO of CrossFit has prompted Reebok to announce it will end its lucrative relationship with the fitness network at the end of the year.

The tweet in question came from Greg Glassman, who founded the business with his wife in 2000, in response to a statement from the director of the Institute for Health Metrics and Evaluation at the University of Washington.

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The statement called racism a public health issue.

Glassman replied with a joke about COVID-19, which the IHM has covered since March. Specifically, he called it "FLOYD-19."

It's FLOYD-19. — Greg Glassman (@CrossFitCEO) June 6, 2020

Glassman followed that up the next day by criticising the IHM's advocacy for quarantines and lamenting national riots.

"Your failed model quarantined us and now you're going to model a solution to racism?" he wrote.

"George Floyd's brutal murder sparked riots nationally. Quarantine alone is 'accompanied in every age and under all political regimes by an undercurrent of suspicion, distrust, and riots.' Thanks!"

Your failed model quarantined us and now you're going to model a solution to racism? George Floyd's brutal murder sparked riots nationally. Quarantine alone is "accompanied in every age and under all political regimes by an undercurrent of…
Yahoo Sports Staff
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