The Storm way and why the Broncos want to copy it

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9 min read
fairly easy
Regardless of whether Brisbane's 18-year plan to lure Craig Bellamy back from Melbourne succeeds, it is clear the big brother-little brother relationship between the two clubs has now been turned on its head.
Cameron Smith fielded almost as many questions on Craig Bellamy's future as he did about his own at Monday's captains call but regardless of whether the Storm coach moves to Brisbane it is clear the big brother-little brother relationship between the two clubs has now been turned on its head.

After removing Wayne Bennett's 30-year grip on the club to appoint a new-age coach in Anthony Seibold, the Broncos are now seeking to adopt the culture of a team modelled on their own success and have turned to Bellamy and Melbourne CEO Dave Donaghy to lift them from their lowest ebb.

With a wooden spoon now in their possession, the Broncos are set to appoint Kevin Walters as coach and Bellamy has confirmed that he has been approached about a football director's role from 2022, while Donaghy has also been linked to the NRL's former benchmark club.

It is a move that raises questions about both clubs, with the Storm unlikely to have trouble finding a replacement for Bellamy in 2022 as few coaching changes are expected next year given five teams have new mentors and Jason Demetriou has been appointed at South Sydney.

Bellamy backs King, says finals are his only focus

Should Bellamy join the Broncos they will have finally got their man after believing his departure from Brisbane in 2003 to take up the head coaching role in Melbourne would prepare him to succeed Bennett as their next coach.

The Storm and Broncos were then owned by News Corp and Brisbane was considered the flagship team of the competition, while there were doubts about Melbourne's survival, but those perceptions have since changed dramatically.

Rejecting approaches to return to Brisbane on three previous occasions, Bellamy has taken Melbourne to eight grand finals and helped turn the Storm into arguably Australia's No.1 sporting franchise.

Finishing second this season, the Storm will be one win away from another grand final appearance if they beat Parramatta at Suncorp Stadium on Saturday night and not even…
Brad Walter
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