UGG Since 1974 improves business insights

www.itnews.com.au
2 min read
fairly difficult
Takes on technology from CBA x15-backed Vonto.
UGG Since 1974 has implemented a business data platform to gain clearer insights into consumer analytics and business patterns.

The Australian-owned brand makes and sells sheepskin boots and slippers and operates as a completely separate entity to the Deckers Outdoor Corporation brand know as UGG.

General manager of UGG Since 1974 Hannah Watts said the ability to generate consumer insights from tailored data points enabled the business to make quick and informed decisions.

The company's chosen platform is from Vonto, a fintech that is backed by the Commonwealth Bank's x15 Ventures innovation team.

Vonto's product connects to business systems and curates a "daily feed of useful information about your business that you can act on."

"Vonto has allowed us to observe the patterns of our business in a…
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