#ChamberBreakers: The truth behind CSR in a evolving world

uk.finance.yahoo.com
2 min read
fairly difficult
In the third episode of this season, Lianna Brinded, a director at Yahoo, and Xavier White, CSR and innovation marketing manager for Verizon Business, speak ...
Once regarded as a nice add-on to a firm's marketing strategy, corporate social responsibility (CSR) has grown to encompass corporate citizenship, social impact, and diversity and inclusion. CSR's importance has been driven in large part by consumers with the means and the will to hold businesses to higher value standards.

Now in its third season, the #ChamberBreakers podcast series is unpacking capitalism, to see whether it is broken and what we can do as businesses to pave a more equitable future for all.

In this episode, Lianna Brinded, a director at Yahoo and Xavier White, CSR and innovation marketing manager for Verizon Business, talk to Susan MacPherson, founder and CEO of communications consultancy McPherson Strategies, and the author of several books, including "The Lost Art of Connecting."

She says businesses need to understand that CSR is not something they should "maybe" tackle: "It needs to be embedded, whether you are a startup or a Fortune 500 multinational."

"Corporate responsibility, diversity, equity, and inclusion (DEI) needs to be baked into the business," MacPherson says. "It needs to be part of…
Yahoo Finance Staff
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