China becomes top market for Cuba's legendary cigars

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Cuba's state cigar monopoly, Habanos S.A., said on Tuesday that China has displaced Spain as its top market.
HAVANA -- Cuba's state cigar monopoly, Habanos S.A., said on Tuesday that China had displaced Spain last year as its top market but rising demand in the Asian giant could not compensate for declines in sales elsewhere, with global revenue down 4% to US$507 million.

Curbs on travel last year due to the pandemic dealt a serious blow to demand from countries reliant on tourism as well as sales at duty free, Habanos said in a statement.

Cuba's hand-rolled cigars, which include brands such as Cohiba, Montecristo and Partagas, are considered by many as the best in the world.

Habanos usually holds a festival early in the…
Reuters
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