Advertising

Form of communication for marketing, typically paid for
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alias
ad
media
Dewey Decimal Classification
659
Merchant Category Code
7311
NACE code
73.1
Stack Exchange tag
Commons category
Advertising
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Wikipedia creation date
12/10/2001
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Wikipedia opening text
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short. Commercial ads often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful. Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, "Madison Avenue" advertising. Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio. Internationally, the largest ("Big Five") advertising-agency groups are Dentsu, Interpublic, Omnicom, Publicis, and WPP. In Latin, advertere means "to turn towards".
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Advertisements
Advertiser
Commercial message
Advertisers
Advertised
Adverts
Ghost ad
Advertizing
Newspaper advertisement
Textual ads
Print ad
Ethical advertising
Insidious adverstising
Ghost branding
Contemporary advertising
Advertising material
Advertising materials
Newspaper advertising
Advertize
Advertizement
Advertising media
Advertises
Advertized
Newspaper ad
Promotional documents
Non traditional advertising
Types of advertising
Pervasive advertising
Newspaper advertisements
Advertise
Paid media
The evolution of american advertising
Glossy brochure
Commercial marketing
Promotional tone
Advertising professional
Covert advertising
Below the line (advertising)
Above the line (advertising)
Regulation of advertising
Legal restrictions on advertising
Through the line
Above the line promotion
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Advertising as Topic
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SIC code
7310
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