David Wressell, senior manager at Twenty7tec, explores how advisers can utilise data-led working practices to identify trends, prepare for interest rate and product rate changes, and enhance client communications.
Ahead of the launch of our new Elevate webinar series, we undertook an extensive survey to understand some of the concerns and pressures faced by advisers. This was partly to help us inform the topics for the webinar, but also to find out how and where the adoption of data-led working practices could improve efficiency and decision making for advisers. The survey, which polled more than 200 people in the industry, identified a number of concerns, including a common trend of growing pressures of time management and administration responsibilities. In this article, we'll explore the benefits of employing data-informed working practices for calendar events such as interest rate decision days – just one of many areas where data can help advisers make smarter, quicker decisions. The survey for the Elevate webinar series followed on from the publication of our report - 2025 Adviser Playbook: Insights for smarter 2025 planning - which capitalised on Twenty7tec's data capabilities to reveal detailed insights as to the working patterns of advisers – and crucially, where and how efficiency can be increased and business growth opportunities capitalised upon. The report showed that advisers are busier than ever – and having to deal with an increasing number of issues and challenges, from Consumer Duty expectations, and rapid rate and product changes, through to shifting policies, higher expectations and greater consumer demand. However, this is where data-informed practices can help ease some of that burden – if we know when we are going to be busiest, we can use this knowledge to better structure our working methods. By employing a data-led approach to working practices, as our 2025 Adviser Playbook shows, advisers can regain control – bringing benefits to themselves and of course their clients. Some of those practices include aligning technology with strategy, and focusing on the busiest periods for different client segments, such as…