TikTok must do better to stop disordered eating content on its platform

www.verdict.co.uk
3 min read
standard
TikTok has had tremendous success. The social media platform, which was launched  in China in 2017, had already reached half a billion users by mid-2018.
In its short life, TikTok has had tremendous success. The social media platform, which was launched in China in 2017, had already reached half a billion users by mid-2018.The popular app specialises in short-form video creation, with personalised "for you" feed pages.

The addictive nature of the platform is attributed to its machine learning algorithm which recommends videos to users based on user interests. So, if you engage with a video showing healthy weight loss tips, your feed can become flooded with weight loss content. A highly addictive platform has ensued, making it difficult to stop scrolling and there is growing evidence of digital echo chambers forming. These can warp the views of impressionable teens, especially worrying as according to NewsGuard, some users are as young as nine.

The success of the algorithm

Amid concerns regarding involvement of the Chinese Government, TikTok provided details of its powerful algorithm to improve transparency. Initially, the algorithm gains familiarity with user preferences by showing popular trends on the app. It then tags videos the user engages with and will supply more of that type

It can even go as far as predicting what content the…
GlobalData Thematic Research
Read full article