Dealers face uncertain future as Harley rides out of India

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fairly difficult
Dealers confirm that they were informed that their current contracts will not be renewed.Harley is exploring the possibility of importing bikes from its unit in Thailand through a distributor
MUMBAI/NEW DELHI : Harley-Davidson, which is shuttering its only factory in India, is exploring the possibility of importing motorcycles from its unit in Thailand through a distributor that will handle sales and marketing across the country, said three of its existing dealers in India, requesting anonymity.

The iconic American motorcycle maker meanwhile does not plan to renew contracts with its dealers in India who will henceforth be handled by the distributor, said the two people cited above, adding that the company has begun the process of scouting for the distributor.

They said Harley-Davidson had appointed a bulk of the dealers almost a decade ago, on three-year contracts, subject to further renewals.

As many as three Harley dealers confirmed that they were informed by the company that their current contracts will not be renewed and their future ties with the automaker will be decided by the new distributor.

"Once a national distributor is appointed and the company officially pulls out of India, it would be at the discretion of the distributor to decide the terms and conditions with the existing dealer partners," said one of the three mentioned above.

"Harley-Davidson dealers are apprehensive that the new distributor…
Amit Panday, Malyaban Ghosh
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