'Inadvertent' Says Newspaper, After Yogi Govt Ridiculed for Ad Showing Kolkata Flyover

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The apology goes against the standard disclaimer issued by 'Indian Express' which impresses upon advertisers that the paper 'shall in no way be responsible for advertisement or its content.'
New Delhi: After participants on social media claimed that a front-page advertisement of the Adityanath government of Uttar Pradesh features as among its three key images, a flyover in Kolkata, the Indian Express – where the ad ran – has ended up apologising for the image selection.

Such an apology by a newspaper over an image in an ad is rare, as the contents of an advertisement are supplied by the advertiser.

A wrong image was inadvertently included in the cover collage of the advertorial on Uttar Pradesh produced by the marketing department of the newspaper. The error is deeply regretted and the image has been removed in all digital editions of the paper. — The Indian Express (@IndianExpress) September 12, 2021

In fact, in its 2019 rate card (page 10) Indian Express impresses upon advertisers that "we [Express] shall in no way be responsible for advertisement or its content." The whole disclaimer reads:

"Advertiser represents that the information in the advertisement is correct, current and complete and that nothing therein is false; and that any picture, logo, text, etc used in the advertisement does not infringe the intellectual property or privacy of a third party;…
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