Snapchat web-based AR lens for brands, businesses now available on Android, iOS: Here's how it works

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Snapchat on Tuesday launched Lens Web Builder, the industry's first web-based augmented reality (AR) Lens ad production tool for brands and businesses.
Image Source : PIXABAY Snapchat launches web-based AR lens for brands, businesses.

Photo-messaging app 'Lens Web Builder' would make it easy for anyone to build compelling, professional AR Lenses in minutes.

While anyone can access the tool for free, it is particularly compelling to brands or agencies that want to produce AR Lenses quickly, without the additional support of highly-skilled creators, the company said…
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