2021 Geneva auto show canceled due to coronavirus pandemic; organizers selling event

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The problems caused by the coronavirus pandemic add to uncertain times for global auto shows, many of which were struggling to retain their prominence prior to the global health crisis.
Organizers of the Geneva auto show in Europe have canceled next year's event due to the coronavirus pandemic and are planning to sell the annual gathering to the local conference center that hosts the car show in Switzerland, they announced Monday.

The decisions come as many automakers re-evaluate spending on advertising and marketing, including vehicle launches and auto shows, as Covid-19 cripples business operations.

The Committee and Council of the Foundation "Salon International de l'Automobile," which organizes the Geneva International Motor Show, cited a lack of interest from exhibitors as a main reason for the show's cancellation in 2021.

"The automotive sector is currently going through a difficult phase, and exhibitors need time to recover from the effects of the pandemic," the…
Michael Wayland
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