30 Under 30 Europe Sports & Games 2021: Marcus Rashford Fights Child Hunger, Others Lead In A World Under Lockdown

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In a world under lockdown, members of the 2021 Forbes 30 Under 30 Europe Sports & Games class remind us just how impactful leadership can be in times of crisis.
I n a year marred by the spread of Covid-19, government lockdowns and economic struggles, members of the Forbes 2021 30 Under 30 Europe Sports & Games list reminded us just how impactful leadership can be in times of crisis. This select group chose not to rest on their laurels (in these crazy times, none would be knocked if they had) and continued to fight long-standing issues, such as representation, diversity, gender equity and child hunger, which was amplified by the pandemic.

Manchester United's Marcus Rashford sprang into action almost immediately after the pandemic exacerbated an issue close to his heart – child hunger and poverty. At just 23 years old, the star striker confidently campaigned the British Government into policy reforms that guaranteed 1.7 million children access to vital food sources during the pandemic. Rashford, who has scored 10 club goals this season for the Red Devils, also raised more than £20 million through food charity FareShare, secured funding for 15 youth centers and is writing a series of children's books.

"Marcus' selflessness is very special," says SC Bern General Manager and 30 Under 30 Judge Florence Schelling.

Israeli bobsled star Adam Edelman might well be at the other end of the fame spectrum compared to a Premier League football star, but this MIT graduate who taught himself the dangerous art of skeleton bobsled from watching YouTube videos has used his platform to campaign against bullying as an advocate for LGBTQ+ representation in sport. Despite not having heard of him, our judges found Edelman's story compelling.

"Adam presents a perfect blend of sports values: determination, competitiveness, great skills, and social awareness," says Pixellot CEO and 30 Under 30…
Justin Birnbaum
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