AC Business Media Announces Launch of Highly Targeted Lead Generation ENTENT Program

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AC Business Media introduces ENTENT, a program that applies a content and information centric approach to demand generation — driving over three times as many leads as traditional marketing efforts.
The ENTENT suite is an essential solution to help manufacturers and dealers within the heavy equipment, asphalt, concrete, paving, and rental markets grow their customer base. "Finding effective replacements for face-to-face events has only heightened the need for marketers to engage around information-driven, content-based conversations between manufacturers and their ideal prospects," said Amy Schwandt, CRO of AC Business Media.

AC Business Media is proud to announce the launch of ENTENT, a suite of demand generation and permission-based marketing services that combines powerful first party data, multi-channel distribution, and sophisticated funnels to guide ready-to-buy customers through an engaging path to purchase within a proprietary customer relationship management (CRM) platform.

The ENTENT suite is an essential solution to help manufacturers and dealers within the heavy equipment, asphalt, concrete, paving, and rental markets grow their customer base by targeting essential decision makers.

"Marketers are scrambling to fill their engagement funnel with qualified prospects," said Ron Spink, CEO of AC Business Media. "Our industry, like many others, has dramatically shifted towards recognizing the power of content marketing as a catalyst to drive leads, measure, and nurture sales conversations.

"Doing this with consistency and expertise is a true 'blue sky' opportunity for marketers in our space. As such, we are incredibly excited to launch ENTENT — the most powerful suite of demand generation and permission marketing services to the construction and equipment marketplace."

The ENTENT program consists of five highly targeted marketing services that leverages ACBM's…
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