According to Tim Cook, This Will Be Far Bigger for Apple than the iPhone
3 min read
Looking back, this is what he thinks people will say is the company's most important legacy.
The Mac. The iPod. The iPhone.

Apple has made some pretty significant contributions to the way we experience personal technology. In fact, I think you could easily make a case that Apple's biggest legacy is its products. All three of those products completely defined their categories and influenced every attempt to follow in their successful paths.

For example, there's really no question that the iPhone is one of the most remarkable inventions of the past 20 years. Next to the personal computer, it may be the most revolutionary piece of technology--ever. It completely transformed the way we connect and communicate with the world around us in ways that were unimaginable before it was introduced on a stage by Steve Jobs in 2007.

Or perhaps Apple will be known as a champion for privacy. The company has taken a highly public stance against many of the practices of other tech companies that track user information and monetize it with targeted advertising. Apple's view, that privacy is "a fundamental human right," has not only benefited consumers but raised awareness about just how much of our data is collected by the apps and services we use every day. Certainly,…
Jason Aten
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