After reimagining apartment storage units, Bradyl Storage Solutions bloomed

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6 min read
fairly easy
Rockville company's business filled need for improved, secure multifamily unit storage
Lindsay and Mike Steiner have created a business-to-business enterprise around the idea of providing a place for your stuff.

Their Rockville, Md.-based Bradyl Storage Solutions sells and installs custom-sized metal containers for apartment buildings across the country. The Steiners' units, which can be as small as a coat closet or as large as a bedroom, are designed to fit into secluded or under-used common areas like apartment garages or building basements.

"Buildings had unused space in parking garages that could be converted to storage areas without sacrificing parking spaces and be an additional source of income for property owners," Lindsay said.

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Their selling point is the units are more enclosed and secure — not to mention having a cleaner look — than wire cages, chain link fences "and two-by-four planks connected by chicken wire."

Residents in multi-family properties were demanding better, safer and more efficient places to store their possessions.

Besides, she said, exposed belongings are a temptation for thieves.

"People hate when other people can see their stuff," Lindsay said. "They worry that things might get stolen."

Bradyl, LLC (the parent company of Bradyl Storage Solutions) is named for their 12-year-old twins. It began on a part-time basis about a decade ago and is now on track to break $2 million in sales this year, nearly doubling sales since 2018.

Bradyl has sold or installed nearly 4,000 units. Orders have been as small as six units and as large as 302. The company has six employees and a small fleet of trucks.

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Lindsay runs the administrative and marketing side. Mike oversees product delivery and installation. Their Chevy Chase home is their primary office, but they also rent a low-industrial warehouse and showroom off Rockville Pike.

"We keep our overhead low," Lindsay said, adding that they have zero debt. The business nets about a 10 percent profit after expenses, and throws off enough cash for the family to live…
Thomas Heath
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