Anthropic launches new Claude Max subscription tiers at $100 and $200 monthly, challenging OpenAI's premium offerings while targeting power users who need expanded AI assistant capabilities.
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Anthropic introduced a new high-end subscription tier for its Claude chatbot today, directly challenging OpenAI's premium offerings and marking the latest escalation in the race to monetize powerful AI models amid soaring development costs. The new "Max" plan offers professionals two pricing options: $100 per month for five times the usage of Anthropic's existing $20 Pro plan, or $200 per month for twenty times the usage. The move mirrors OpenAI's $200 monthly ChatGPT Pro subscription but adds a less expensive middle tier for those who need more than the basic plan but not the full premium experience. This tiered approach shows Anthropic understands how AI is changing professional work. Many users now see Claude as a constant collaborator, not just an occasional tool. The $100 tier serves professionals who use Claude regularly but don't need full enterprise access. The $200 tier is for those who rely on Claude throughout their workday. The launch comes as AI companies search for sustainable business models to offset the enormous costs of developing and running increasingly powerful large language models. The latest generation of AI systems, including Anthropic's recently released Claude 3.7 Sonnet, requires vast amounts of computing resources both for training and everyday operation. Anthropic's new tiered pricing structure includes a free option, the existing $20 monthly Pro subscription, and the new Max plan starting at $100 monthly, which offers up to 20 times more usage for power users. Credit: Anthropic Power users and premium pricing: The economics behind Claude's $200 tier For the small but growing cohort of "power users" — professionals who have integrated AI assistants deeply into their daily workflows — hitting usage limits represents a significant productivity bottleneck. The Max plan targets these users, particularly…