Apple employees knew that if Steve Jobs turned off his iPhone, it meant one thing
3 min read
Most of us, when we think of late Apple co-founder Steve Jobs, probably fixate on the stereotype of him as a detail-obsessed quasi-workaholic, whose near...
-mania when it came to the seemingly tiniest details brought about world-changing products like the iPhone and helped Apple became the most valuable company in the world.

But Jobs' former executive assistant Naz Beheshti paints a different picture of her old boss in her new book Pause. Breathe. Choose: Become the CEO of Your Well-Being. Focused largely on her wellness coaching practice, she also sprinkles the book with nuggets about the mercurial Apple chief executive who prodded Apple to generate a string of hit products like the Mac, iPod, iPhone, and iPad, who was known for melting down when employees didn't live up to his standards — and who seems to also have put a premium on quiet time, where he could take a mental break, uninterrupted by the demands of being a CEO. Such that, on the rare occasions when he turned off his iPhone, Apple employees seem to have had a good idea of where that meant Jobs was hiding away: In the office of Jony Ive, Apple's former head of design, where he'd be dreaming about the future and playing…
Andy Meek
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