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Apple @ Work: Why the Genius Bar is an underrated part of the Mac experience for small businesses

9to5mac.com
3 min read
fairly easy
For small businesses that lack a dedicated IT staff, having access to an Apple Store with a Genius Bar is an underrated part of using Macs.
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As small businesses have followed the digital transformation trend of large businesses, having reliable technology has become ever more important. When devices run into issues, business owners need repairs, and they need them fast. Apple's growing footprint Apple Store and the genius bar have become a lifeline for small businesses without dedicated IT departments.

About Apple @ Work: Bradley Chambers has been managing an enterprise IT network since 2009. Through his experience deploying and managing firewalls, switches, a mobile device management system, enterprise-grade Wi-Fi, 100s of Macs, and 100s of iPads, Bradley will highlight ways in which Apple IT managers deploy Apple devices, build networks to support them, train users, stories from the trenches of IT management, and ways Apple could improve its products for IT…
Bradley Chambers
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