'Bad Boys For Life' Scores Over Super Bowl Weekend With Near $18M; 'Rhythm Section' Remains A Mess With $2M+

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4th Update Sunday AM: Refresh for chart and more analysis Sony's Bad Boys for Life easily arrested the Super Bowl weekend box office with $17.9M according to industry estimates, -47% in early…
Sony

4th Update Sunday AM: Refresh for chart and more analysis Sony's Bad Boys for Life easily arrested the Super Bowl weekend box office with $17.9M according to industry estimates, -47% in early AM estimates. Sony is reporting $17.7M for weekend 3. As expected the new stuff — Orion/UAR's Gretel & Hansel at $6.05M and Paramount/IM Global/Eon's $50M The Rhythm Section with a God-awful $2.8M –were no match for the reteam of Will Smith and Martin Lawrence. Not only that, but holdovers, such as Universal/Amblin's 1917 and Uni's Dr. Dolittle, were also whipping the new competition in the second and third spots, with $9.66M and $7.7M, respectively. At $2.8M, Rhythm Section is the worst opening for a movie that's opened on 3,000 screens, lower than the previous low of New Line's 2006 Hoot ($3.4M).

Related Story January B.O. +13% Over 2019 Thanks To 'Bad Boys For Life' & '1917'; 'The Turning' Slammed With Second 'F' Of 2020

Last year repped the lowest Super Bowl weekend in 19 years at the box office, with $75M, after 2000's $66.3M weekend. This year's Super Bowl weekend at $85M is +13% according to Comscore this morning. 2008 remains the banner B.O. year as far as Super Bowl weekend goes, with $128M propelled by Miley Cyrus Hannah Montana concert movie, which, at $31M, remains the top opener for the frame. On the downside, grosses are so low this weekend that it's a close race between spots 4 through 6 and spots 8 & 9. All pics will see a drop today as millions make their way in front of the TV set. However, despite the bad reputation that Super Bowl weekend gets at the box office, people will still find their way to the cinema on Friday and Saturday when there's something that they find worth while on the marquee.

STX Entertainment

In regards to the lackluster results of the wide entries, several execs have griped to me: You can't beat the Rotten Tomatoes scores on either wide entry (Gretel with 56% and Rhythm with 30% Rotten, respectively). For all the hell we…
Anthony D'Alessandro
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