Black Friday 2020: Best Black Friday deals and sales to shop
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Black Friday deals and sales are live now for Black Friday 2020. Get product deals from Amazon, Walmart, Best Buy, Target, Costco, Disney, Macy's and more
Best Black Friday deals: What to buy during Black Friday

The NPD Group's Now in Retail October study found consumers "plan to spend" an average of $691 during this shopping season. Tech and home goods, the year's "hottest trends," according to NPD, will "continue their momentum," and half of consumers are projected to buy clothing, footwear and accessories "as gifts this year." So what are you planning to get?

Ramhold suggests keeping an eye out for discounted Apple watches with the exception of the new SE and Series 6, clothing sales at up to 75 percent off and massive TV deals. And while Amazon Prime Day lowered prices already on many items across the board, Ramhold said to look out for last year's generation of devices and some newer ones like the Echo Show 5 and the Fire TV Stick Lite. Finally, while it's generally recommended that certain products' savings differ by days, Ramhold said "most often we see a similar distribution across Thanksgiving, Black Friday and Cyber Monday for many of them, with one just barely edging out ahead of the others."

What can wait during Black Friday

Although there is a plethora of deals to consider, ranging wider than some years past, Ramhold suggested holding off on some items like the new Xbox and PlayStation, which were just released this week. "You can expect absolutely no deals on these items right now, even if bundled with games and accessories you'll likely be paying list price for everything in them." Ramhold also suggested waiting to buy holiday decorations until the end of December, fitness equipment until January and travel deals in general.

Best Black Friday sales and deals

We asked Cohen what the most important thing is for Black Friday shoppers to keep in mind this year. "These are usually very good deals," he said. "This year there are key products that will sell out. So don't dawdle, purchase early."

To help you navigate some of the best ongoing deals right now, we broke out top options below into…
Shari Uyehara, Shop TODAY, Gideon Grudo, Shop TODAY
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