CMI/Compas Promotes Paul Kallukaran to Chief Analytics & Insights Officer

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CMI/Compas, media strategy, planning, innovation and buying for the nation's top healthcare companies and part of WPP (NYSE:WPP), announces the promotion of Paul Kallukaran to Chief Analytics & Insights Officer. In his tenure with the company, Kallukaran has enabled CMI/Compas to demonstrate strength in investment planning, campaign optimization and advanced analytics.
CMI/Compas Promotes Paul Kallukaran to Chief Analytics & Insights Officer "Paul has done an incredible job utilizing the right data and technology in the right ways to move the needle for the clients we serve, and ultimately help us improve the health of millions," said Dr. Susan Dorfman, President, CMI Media.



Kallukaran's areas of focus will be on defining, developing, and implementing data and analytics strategy and methods by which the organization analyzes, and drives value utilizing data and creating competitive differentiation. In his previous role as EVP, Performance Analytics and Data Sciences, he was instrumental in creating new frameworks and tools that provide marketers with data-driven actionable insights to make decisions that will actually progress and impact the bottom line and patient outcomes.

"Paul has done an incredible job utilizing the right data and technology in the right ways to move the needle for the clients we serve, and ultimately help us improve the health of millions," said Dr. Susan Dorfman, President, CMI Media. "In this new role, he will…
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