Cream of Wheat to Drop Black Chef From Packaging, Company Says

www.nytimes.com
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fairly difficult
The hot cereal joins Aunt Jemima, Eskimo Pie and other products that have shifted brand names and images amid calls for racial justice.
The Black chef will no longer appear on Cream of Wheat packaging where he was the face of the brand for more than a century, the product's parent company announced in a decision that comes three months after it vowed to re-evaluate its marketing to ensure it did not "inadvertently contribute to systemic racism."

"For years, the image of an African-American chef appeared on our Cream of Wheat packaging," the company, B&G…
Marie Fazio
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