Did Elvis Presley's Manager Sell 'I Hate Elvis' Buttons to Profit...

4 min read
fairly easy
A "Weird Facts" meme claimed that the pop star's manager profited from both fans and non-fans of the singer's music.
Claim Elvis Presley's manager sold 'I hate Elvis' badges as a way to make money from people who weren't buying Elvis merchandise.

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AdvertisementsOn August 23 2021, the Facebook page "Weird Facts" shared the following meme, which asserted that Elvis Presley's manager did pro-Elvis and anti-Elvis marketing, selling "I Hate Elvis" buttons to individuals who were not fans of the singer:

Underneath a black-and-white image of Presley and another individual, text read:

Elvis Presley's manager sold "I hate Elvis" badges as a way to make money from people who weren't buying Elvis merchandise.

No citation was included with the post, which was virally popular. A quick search indicated that the "I hate Elvis" merchandise claim appeared on Reddit's r/todayilearned in 2019 and in 2015:

Both posts linked to a Wikipedia page for Colonel Tom Parker, Elvis' manager. An introduction on the page initially described Parker as an aggressive representative and marketer from the very beginning:

Parker discovered the then-unknown Elvis Presley in 1955. He maneuvered himself to become Presley's sole representative. Within months, he had won him a recording contract with the RCA Victor record label. This led to Presley having a commercial breakthrough in 1956 with his first single "Heartbreak Hotel" and rising to become one of the most popular and commercially successful entertainers in the world. Parker was able to receive more than half of the income from the enterprise, an unprecedented figure for a music manager. He negotiated Presley's lucrative merchandising deals, TV appearances, and acting…
Kim LaCapria
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