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How Marvel Decides Which Characters Are Right for Disney+ Shows vs. Movies

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Marvel Studios president Kevin Feige explains how they decide which characters get Disney+ shows, like Ms. Marvel, and which don't.
With shows like 'Ms. Marvel' and 'She-Hulk' on the horizon, how does Marvel decide who's worthy of their own TV spinoff?

The expansion of the Marvel Cinematic Universe onto the small screen by way of Disney+ is an exciting storytelling opportunity. With Marvel Studios running point on these TV shows, there's a chance to expand the overall MCU story with longform tangents that can spend six episodes really digging into one or two characters, versus the limited screentime one might get in an Avengers movie. Case in point, WandaVision seems poised to give us our deepest dive yet into the character of Wanda Maximoff (Elizabeth Olsen), which will only increase the depth of her character when she returns to the big screen in the feature film sequel Doctor Strange in the Multiverse of Madness.

Marvel is developing at least 10 brand new TV shows to debut on Disney+, and they're a mix of spinoffs featuring characters we already know and love (e.g. Loki and The Falcon and the Winter Soldier) and launching pads for characters…
Adam Chitwood
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