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How to Drive Sales With Your Social Media

foreignpolicyi.org
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Social media has become a popular and effective way for small businesses and large corporations to reach their target audiences and connect with existing customers. More sales mean that your customers happily
come back to your brand and that new ones place their trust with you more easily than ever. You'll be able to connect higher engagement across numerous channels, more general interest in your business, and a stronger reputation with profit growth. One of those channels that can help you scale your business even more and send more people down your sales funnel is your social strategy.

Depending on your social presence, you can inspire more customers to try out new product lines and invite new people to your site. The more trust you see, the better your business will be down the line, and social media is the perfect place to build up that trust and engagement needed for better profits.

According to Jatapp experts, driving sales with social media begins with a few essential steps, and here they break it down for you and help you tweak your social approach to scale your business through sales.

Use social media chat as customer service

Social media lets you connect with anyone in real-time. With social media sites evolving to become a budding platform through which customers solicit customer service, it has inevitably become the new frontier for it. In fact, 90% of customers use social media to communicate with a brand.

People will use your contact form on your site to reach someone, they'll send you emails, they'll call your agents, but they will also, very frequently, ask you what they want to know via social media chat platforms. In recent years, using social media as a channel for customer service has enabled many brands to enhance their presence, and consequently their sales potential, as well.

Brand voice consistency is a must, and almost immediate responses are appreciated, but these chats are your opportunities to inform your potential customers, send them straight to your website and the needed product, and give them the solution that they want.

Leverage social proof

Your social media pages are the very core of…
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