How to Prepare for Gmail's Rollout of BIMI
4 min read
Gmail is rolling out general support for BIMI. Here's what you need to do to prepare for BIMI and set up BIMI for your email program.
After a year-long pilot of BIMI (Brand Indicators for Message Identification), Gmail has officially announced that it will be rolling out general support of BIMI to help drive the adoption of stronger sender authentication.

BIMI is an industry standard that attempts to increase the wide adoption of email authentication in the ecosystem while simultaneously providing senders a way to give their customers a more immersive experience. Since BIMI is built on top of existing email authentication technologies, it requires senders to publish SPF, DKIM, and DMARC at enforcement to get the benefit of BIMI and the new inbox experience.

What does BIMI mean for your brand?

BIMI improves visibility and engagement for brands that take the time to properly authenticate their email, making the email ecosystem safer and providing a richer inbox experience. When brands don't adhere to certain standards, Gmail may flag them as risky with question marks or other iconography.

BIMI can benefit your brand by:

Increasing brand impressions with a trademarked logo present in the inbox

Giving you control over how your brand logo is displayed globally

Providing visual differentiation in the inbox to improve engagement across devices

To learn more about BIMI and how it works, read our article, What is BIMI?

Getting ready for BIMI

To take advantage of the new BIMI standard and display your logo alongside your messages in the inbox, you'll need to do more than just create a BIMI record. Most of the time, these steps are manual and a bit confusing—don't worry, we'll show you a way to get most of it done automatically.

Len Shneyder
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