In battle of pumpkin spice vs. apple, one fall flavor has the edge

finance.yahoo.com
2 min read
standard
New data reveals how Starbucks' Pumpkin Spice Latte is boosting social media conversations about the classic fall flavor.
Starbucks' (SBUX) famous Pumpkin Spice Latte has not only helped boost the coffee chain's foot traffic, but also social media conversations about the classic fall flavor.

Social media analytics company Sprout Social compiled data on volume, keywords and conversation trends between August 1 and September 21. The firm found that pumpkin is still the most talked about fall flavor — despite the fact that Starbucks recently debuted its new Apple Crisp Macchiato this year.

Online conversations favored the chain's Pumpkin Spice Latte compared to the new addition by a large margin (40.53K to 17.58K, respectively). Pumpkin conversations have also tracked significantly more volume than apple conversations – 146K compared to 24K, the…
Alexandra Canal
Read full article