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Lego Pledges To Remove Gender Bias from Toys

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fairly difficult
The company commissioned a survey that showed girls' confidence in all types of play is still held back by societal pressure.
Lego, the Danish toy company, is making some big changes. On Oct. 11, 2021, the United Nations' International Day of the Girl, Lego pledged to remove gender stereotypes from its toys and marketing, including ending the practice of labeling toys "for girls" and "for boys."

This gender-neutral approach was the result of a survey they commissioned from the Geena Davis Institute on Gender in Media, to mark the International Day of the Girl, and to introduce Lego's "Ready for Girls" campaign. According to the survey:

The research findings show that girls are ready for the world but society isn't quite ready to support their growth through play. Girls feel less restrained by and are less supportive of typical gender biases than boys when it…
Snopes, Nur Ibrahim
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