Morning Report: Dana White doubles down on piracy warning: 'We'll see how tough they are when they get caught'

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Last week, Dana White promised "a surprise" for anyone attempting to pirate UFC pay-per-views in 2021 and just yesterday, a week before UFC 257, the UFC president doubled down on that statement. S...
Last week, Dana White promised "a surprise" for anyone attempting to pirate UFC pay-per-views in 2021 and just yesterday, a week before UFC 257, the UFC president doubled down on that statement.

Speaking to The Mac Life ahead of the UFC's return this weekend, White addressed his comments, saying that the UFC has overcome a hurdle in catching and prosecuting pirates and that he's looking forward to catching them this year.

"We've been one of the leagues that has been so proactive on piracy," White said. "I love how cool and tough these guys act on social media because let me tell you what, we've caught a lot of people. Let me tell you what they do, they cry. They cry and they beg not to be prosecuted and all this other stuff.

"We just overcame a huge hurdle in the piracy world and we're going to catch some of these guys in 2021. I look forward to the crying and the begging. We'll see how tough they are when they get caught."

Digital piracy is an ongoing issue in the United States, with estimates suggesting that online piracy costs the entertainment industry between 30 and 70 billion dollars a year. The UFC is obviously only a small sliver of that industry but dating all the way back to 2011 the UFC itself estimated that piracy cost them roughly $30 million per year. Still, the zeal with which White spoke about catching pirates certainly make it seem like something he takes personally, a claim that White denies.

"Not at all," White said. "Listen, you're a criminal. You're a criminal and now I've got guys - I love this one, listen to this one - there's a guy right now who, literally after I said this thing, so if you go through my Instagram and look through all the comments, there's a guy saying 'DM me if you want to get the fight this weekend.' He's stealing people's information. People that are DM'ing him, he's stealing their information. He's taking your money from your bank and charging your credit card. These guys are f*cking scumbag criminals! Don't listen…
Jed Meshew
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