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Prep your business for a new digital marketing landscape with this conversational marketing platform

mashable.com
3 min read
fairly difficult
Understand your customers better with first-party data.
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TL;DR: Marketers: Use data to inform your business decisions with Spectrm's conversational marketing platform. As of Sept. 20, you can schedule a free demo.

Gone are the days of relying on third-party cookies to gain insight into customer behavior. With the rise of data privacy and the depreciation of targeting data, brands need to be prepared for a new digital marketing landscape.

About 92 percent of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth. But with access to this data becoming more difficult — with Google Chrome deprecating cookies (and 60 percent of the browser market share) — you'll have to invest in alternative ways to gain insight…
Bethany Allard
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