The addition of Drew Vollero, formerly of Mattel and Snap, is a move toward developing operations more like publicly traded social networks.
The world's most popular internet message board is thinking about going public. Reddit, the social network and online bulletin, said on Thursday that it had appointed its first chief financial officer, Drew Vollero, in a move toward tidying up the company's books before an eventual public offering of its stock. Mr. Vollero, 55, previously ran…