Sephora to fight against racial bias with an action plan
3 min read
fairly difficult
The plan, announced Wednesday, follows the results of a study commissioned by Sephora that took an in-depth look at racial bias in the U.S. retail shopping experience
NEW YORK — Beauty retailer Sephora plans to increase the diversity in its product offerings and offer more inclusive marketing as part of a wide-reaching plan to combat racially biased experiences and unfair treatment for its customers.

. The study, based on a combination of employee and shopper surveys and academic research, began in the fall of 2019 and ended in late 2020. It found that 2 in 5 U.S. retail shoppers have personally experienced unfair treatment on the basis of their race or skin tone. It also found that Black shoppers are more likely than…
Associated Press
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