St. Louis Wins Historic $790 Million Settlement Against Stan Kroenke, NFL
4 min read
St. Louis authorities have agreed to settle the 2017 lawsuit they filed against the NFL over the Rams' relocation to Los Angeles for $790 million.
INGLEWOOD, CALIFORNIA - SEPTEMBER 08: (L-R) Los Angeles Chargers Owner and Chairman Dean Spanos, Los ... [+] Angeles Rams Owner and Chairman Stan Kroenke and Inglewood Mayor James T. Butts Jr. attend the SoFi Stadium ribbon-cutting event on September 08, 2020 in Inglewood, California. (Photo by Rich Fury/Getty Images for Hollywood Park Management Company) Getty Images for Hollywood Park Management Company

Quite simply, this is a historic and unprecedented award in favor of a mid-market city that chose to fight "the man" and "the system". And won.

The man being Los Angeles Rams owner, Stan Kroenke.

The system being the National Football League and their relocation process.

Last week in my most recent Forbes post, I predicted a settlement was imminent in light of Kroenke's attempts to revisit and revise the indemnification agreement he signed with the league and his fellow owners...which was followed by his threat to settle the case independently with St. Louis, leaving the league and other owners to fight on.

This prediction proved to be true.

And while the settlement amount was less than could have potentially materialized as a byproduct of a trial, the settlement amount is still significant and historic.

Driving around St. Louis today listening to sports talk radio, you would think that the St. Louis region lost. Locals are upset the damages were not in the billions. Locals are upset there was no promise to gift a future franchise to St. Louis. Local news reports are citing polls in which 75% of local residents polled were disappointed with the settlement amount.

But if we circle back to the beginning of this lawsuit in 2017, how many of us really thought St. Louis stood a chance to win a dime?

In most…
Patrick Rishe
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