Start with WHY - A simple framework for great leadership

www.fernandoamaral.org
5 min read
fairly easy
Simon Sinek identified a pattern in the thoughts, actions, and communication of great leaders like Steve Jobs, Martin Luther King, or the Wright brothers. Learn how they used the "Golden Circle framework" to inspire their team and influence their customers.
Simon Sinek - the author of 'Start With Why; How Great Leaders Inspire Everyone to Take Action' - identified a pattern in the thoughts, actions, and communication of great leaders like Steve Jobs, Martin Luther King, or the Wright brothers.

According to Simon, great leaders share a process that is the exact opposite of what the large majority of average, unremarkable leaders do.

Holding a position of power or authority can define you as a leader, but those who truly lead are the ones who inspire us. "We follow them, not because we have to, but because we want to."

Perhaps you have your sights on developing incredible leadership skills and galvanizing others. Or maybe you want to feel more inspired at work. Either way, learning to start with WHY can be extremely valuable.

The Golden Circle

Simon created The Golden Circle, a simple framework that consists of 3 concentric layers: WHAT, HOW, and WHY.

Photo by Mae Mu on Unsplash

WHAT - Every leader can articulate what they, and their company, do. Since it's so straightforward, that is where they usually start.

HOW - Most leaders also explain how they do what they do. Their unique value proposition, differentiators, and values.

WHY - Few leaders make an effort to communicate why they do what they do: What's their purpose? Why does the organization exist? And why should anyone care?

The real breakthrough is the direction in which to move in the Golden Circle. You have probably guessed it by now. You're supposed to start with the WHY and move outwards, to the HOW, and finally the WHAT.

As Simon points out, Martin Luther King gave the "I have a dream" speech, not the "I have a plan" speech.

Start with WHY within your team

When you lead a team, your success depends on the team's ability to accomplish its mission.…
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