Target Deal Days, Amazon Prime Day both in October
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fairly difficult
Target's event will segue into holiday sales season.
Target plans to launch its Deal Days sale in October, coinciding with competitor Amazon's two-day Prime Day event.

Both sales — being held Oct. 13 and 14 — come months later than usual after the normal retail schedule was upended by COVID-19. Last year, both Amazon and Minneapolis-based Target held their sales in mid-July.

Target Deal Days will feature digital deals on thousands of items, more than double what the retailer offered last year as it adjusts to the surge of consumers who have shifted to shopping online during the coronavirus pandemic.

The sales will melt into Target's already announced longer holiday sales season that the company said it would start in early October.

A National Retail Federation survey released…
Nicole Norfleet
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