Target's strong holiday sales keep it thriving amid pandemic, will stay closed again for Black Friday 2021

chicago.suntimes.com
3 min read
fairly difficult
The Minnesota company's strong sales streak extended through the holiday season despite staying closed the Friday after Thanksgiving.
Target's strong sales streak extended through a pandemic-shrouded holiday season after a hard push online and an stepped-up effort to provide alternatives to customers who are trying to minimize their risk of infection.

The retailer says its online sales surged 102% between November and December.

Sales at stores which were open for a least a year rose 4.2%. Customer traffic rose 4.3%, and the average amount of sales per customer rose 12.3% as they consolidated trips to different stores during the pandemic.

And changes made during the pandemic that once might have been unthinkable have worked so well that they might become the new normal.

For example, Target closed all of its stores on Thanksgiving, traditionally the start of the holiday season, rolling out discounts and specials early and over a broader period to control traffic in stores.

The company, which is based…
Anne D'Innocenzio | Associated Press
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