Taylor Swift's 'Wildest Dreams' Quickly Beats Its Prior Spotify Record

variety.com
3 min read
fairly easy
Taylor Swift's surprise release of a re-recorded version of "Wildest Dreams" quickly piqued the interest of fans Friday. Just a little more than four hours after her new rendering of the seven-year-old song was released to DSPs Friday, it passed the 2 million plays mark on Spotify. That impressive early number for "Wildest Dream (Taylor's […]
Taylor Swift's surprise release of a re-recorded version of "Wildest Dreams" quickly piqued the interest of fans Friday. Just a little more than four hours after her new rendering of the seven-year-old song was released to DSPs Friday, it passed the 2 million plays mark on Spotify.

That impressive early number for "Wildest Dream (Taylor's Version)" easily surpassed the previous records for the most listens to the original version of the song on Spotify in a single day, which had been set and reset just this week. On Wednesday, the Big Machine-owned recording from 2014 dramatically spiked as the song racked up 735,000 plays. On Thursday, it peaked further still, at 750,000. But these numbers were no match for the thrill of Swifties getting a fresh version and quickly establishing new margins.

Stats for "Wildest Dreams (Taylor's Version)" on Spotify at around 10:30 a.m. PT on 9/17/21 Spotify

Interest in "Wildest Dreams" — the O.G. version — had been surging earlier in the week, irrespective of any known plan to release a new version, thanks to the song's sudden popularity on TikTok. On that app, a groundswell of users was using snippets of the tune in conjunction with TikTok's "slow zoom" function.

Of course, this new version of "Wildest Dreams" has its work cut out for it in catching up with the total plays…
Chris Willman
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