The Annual State of Digital Products Survey Reveals Outsourcing is No Longer a Dirty Word

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Survey Insights Include that Companies Fuel Growth through Integrating Advanced Technologies in Digital Product Development While Data-driven Insights and Technology Talent Gap Keep Senior Product Executives Awake at Night
Companies clearly see the ability to innovate – and to integrate emerging new technologies into new digital products – as critical to their survival. Yet many companies are struggling to recruit and retain talent with the skills necessary to do so

Uruit, a leading digital product agency, today announced the results of its first annual "The State of Digital Products" survey. Key insights from the report include that while outsourcing has been once vilified, today many senior digital product executives embrace the practice of engaging teams outside their company as a core component of their go-to-market strategies.

"The State of Digital Products" findings also indicate that companies clearly see the ability to innovate – and to integrate emerging new technologies into new products – as critical to their survival. Yet many companies are struggling to recruit and retain talent with the skills necessary to develop those products.

"Uruit created 'The State of Digital Products' survey to better understand the current and future state of digital products in the U.S. and globally. We felt it was especially relevant to look at…
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