The best CRM for real estate 2021
7 min read
fairly easy
Find the right CRM solution for your brokerage
Top real estate agencies are leveraging the best CRM software on the market today to boost sales, reduce costs, and dramatically improve the customer experience. As any agent can tell you, real estate is all about relationships. They take a long time to cultivate, and just a few simple mistakes to sabotage.

Below, you'll find a list of the software providers we believe offer the best CRM for real estate, to help you build and maintain relationships with greater conversion rates. We've included detailed information to help you choose, plus links to our in-depth reviews. You'll also find more information on how we test out CRM software, and a short guide on how to pick the best CRM software for your agency.

The top 3 providers of the best CRM for real estate

1. Freshworks: best for ease of use

Freshworks is one of the most popular CRM solutions, with an intuitive, customizable interface, mobile apps, advanced AI forecasting, and more. For real estate agents, the interface allows for creation of custom fields, and linking modules and contacts to properties, alongside powerful automation tools.

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2. Insightly: best for project management

Insightly is highly versatile, offering many features and a customizable dashboard offering huge potential for advanced workflow automation. Lead management tools, a sales funnel, and custom fields mean realtors can add lots of data, which is automatically synced to each record.

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3. HubSpot: best for growing businesses

HubSpot's modular approach allows you to select paid features, with the excellent core CRM free to use. Agencies can add advanced tools as required, with the HubSpot app marketplace integrating with over 300 third-party apps, and the HubSpot Academy offers industry-leading support and advice.

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What is the best CRM for real estate?

Each of the CRM solutions on this list has something unique to bring to the table. Freshworks is our top choice for the best CRM for real estate, thanks…
Christian Rigg
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