The new Marvel megatrailer: just go limp and let it stomp all over you

www.theguardian.com
4 min read
fairly easy
Lockdown is lifting – to be replaced by mandatory MCU movies from now until eternity, from Black Panther 2 to Ant-Man 3, Guardians of the Galaxy 3 to Thor 4. And more …
Bit of a rollercoaster, that Marvel trailer, wasn't it? The misty eyed reminiscences. The clip of a packed cinema collectively losing its mind at Endgame. And then, the climax – a punishing rabbit-punch of forthcoming MCU releases.

Our first look at Eternals. Confirmation that Marvel is releasing four new movies, including the new Spider-Man, before Christmas. Dr Strange 2 next March. Thor 4 next May. Black Panther 2 next July. Captain Marvel 2 next November. Ant-Man 3 the following February. Guardians of the Galaxy 3 three months after that. A Fantastic 4 movie at some point. It just kept coming and coming. It was like one of those old Steve Jobs "One more thing" presentations, if Steve Jobs had decided to announce the iPod, the iPad, the iPhone, Apple TV, a flying car and a machine that could terraform the surface of Mars one after the other in the space of 60 seconds.

Rachel Weisz in Black Widow

Clearly, there's a lot to unpack here. There was an authoritative subtext of "You may now return to the cinema" to the trailer, underlining the notion that Marvel now views itself as the sole custodian of the theatrical experience, which its critics will probably find unpleasant. And, I don't know about you, but there was a moment towards the end of the trailer where my excitement gave way to a creeping dread at the sheer relentlessness of its release slate. Marvel is a monopoly now. A juggernaut. There's no use fighting it. Better to just go limp and let it stomp all…
Stuart Heritage
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