Reports allege the company burns unsold items, including its handbags, to preserve the brand's exclusivity and prevent discounts.
Why is there not a rating on this post? There's not enough verified evidence for us to definitively confirm or debunk this rumor. Contact us if you have credible information to share. We'll update this post as necessary. Louis Vuitton (LV), the luxury fashion brand known for its handbags, has long faced allegations that it destroys unsold merchandise to protect its exclusivity and prevent discounts on items. According to some reports, the alleged destruction allows the company to recover import duties under U.S. law, incentivizing the practice. For instance, one Reddit post on the topic read: "TIL that Louis Vuitton burns surplus bags and products at the end of each year. This maintains exclusivity of the brand and ensures that their products are never sold at a discounted rate." The post redirected to an article by Marketing Mind, claiming the brand burns all of its unsold bags at the end of every year "to not sell its products at low prices, in order to maintain the exclusivity that LV is known for." The post also mentioned "duty drawback" as yet another incentive for this alleged practice. "Although no one from LV has said [anything] about this, many industry insiders believe that the luxury brand even organizes a sale for its employees before destroying them," the article concluded. "Is it true that Louis Vuitton burns all their unsold bags?" a Quora user asked in 2013, with one responding "before the burning, they organize private sales for Louis Vuitton employees that other LVMH employees can also attend sometimes," with another user claiming, "They NEVER have to burn stock because it always sells." Similar assertions have gained traction on numerous online websites and social media platforms like TikTok, Facebook and LinkedIn. But Snopes found no demonstrable evidence of any of this. While there are speculations from trade publications about it, and reportedly similar practices in the luxury sector, none of the available information conclusively ties…