This German startup lets you attend 3D trade shows in your browser

www.fastcompany.com
2 min read
fairly difficult
Rooom says its virtual events, showrooms, and product showings require only an ordinary smartphone or desktop browser, not specialized VR hardware.
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A German startup aims to make virtual experiences like 3D online trade shows available to organizations around the world, with nothing more needed to access them than an ordinary desktop or smartphone web browser.

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"Our mission is simple: to help people easily create, manage, and produce digital environments," said Hans Elstner, founder of Rooom, in a recent online press event that took place in a mix of the company's platform and Zoom. Before the more traditional portion of the press event began, reporters were invited to move about a digital world that looked like a cross between Westworld and Avatar, with animated birds, vehicles, and pedestrians amid a series of glass domes. Floating virtual billboards of Rooom execs loomed nearby. The session was a demonstration of what the company calls its experienceCloud, which doesn't require a VR headset or other specialized hardware. The software relies on open standards available across devices and…
Steven Melendez
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