Three characteristics to ensure success for live streaming
5 min read
fairly difficult
Supporting agile media workflows in broadcast streaming
"The only thing that is constant is change." In a world shaped by the Covid-19 pandemic over the past 18 months, never has this quote from Greek philosopher Heraclitus been more true. Shaped by lockdowns and social distancing, the world in which we live, learn, and work has altered irrevocably, with technology coming to the fore as a critical enabler for collaboration, engagement, and how we consume content.

About the author Gordon Brooks is Executive Chairman and CEO of Zixi.

With regards to the latter, as an example, according to Nielsen, the most popular activity for stay-at-home workers was listening to music on an AM/FM radio station or streaming services, with 40% listening daily. This was closely followed by watching TV or streaming content during a work break, with 33% watching every day.

This rise in content streaming, specifically live streaming, is not behavior that is likely to change in the foreseeable future, and for the media and entertainment industry it is important to adapt and embrace new technology to prosper.

With this in mind, we've identified three key characteristics for broadcast streaming infrastructure to support successful, agile media workflows. These are:

Inherent agility

Universal interoperability

Data-driven capabilities

Let us step through these in turn.

1. Inherent agility

Modern streaming workflows have to be able to respond quickly to changing market dynamics, as well as be able to seize new opportunities as they arise. For that, they need to be based in the cloud.

Software-defined and virtualized workflows provide a degree of responsiveness that is impossible to replicate in any other manner. For that reason, we are seeing more and more large-scale media enterprises pivot towards increasingly end-to-end cloud-based workflows.

The cloud brings five major benefits: improved flexibility, cost savings, an increase in reliability, faster time to market, and the ability to support a virtualized and remote workforce (this…
Gordon Brooks
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