Why Embedded Analytics Beat Dashboards & Reports - Timeflow

timeflow.systems
3 min read
very difficult
Most business intelligence or analytics projects are fundamentally building the workflow below, whereby we are taking data from some source, putting it into a centralised warehouse or lake, and then making it available on reports or dashboards to aid human decision making. Those reports or dashboards could be incredibly useful and packed with insights, but
Why Embedded Analytics Beat Dashboards & Reports

Most business intelligence or analytics projects are fundamentally building the workflow below, whereby we are taking data from some source, putting it into a centralised warehouse or lake, and then making it available on reports or dashboards to aid human decision making.

Those reports or dashboards could be incredibly useful and packed with insights, but we think it is ultimately not the best destination for this information. Instead, we think there are two much better destinations for your insights:

1) Embedded In A Business Process

The optimal situation is to take the insights generated, and integrate them directly into a business process so that KPIs are improved immediately, without a human decision maker. For example:

If you identify that one of your call centre agents has high customer service reviews, you should automatically route high value…
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